B2B SaaS Marketing Director

Locations: California and New York (Remote)

The Company

At ShapesXR we're building the leading spatial design platform that empowers anyone to create and collaborate on XR apps, games, and experiences - all within a headset. The software allows users to design and prototype 3D experiences together in real-time, using a variety of tools and assets. Native integrations with Figma and Unity make ShapesXR fit seamlessly into XR design and development pipelines for teams of all sizes, from small startups to large enterprises. 

We’ve recently closed our $8.6 Million Seed Round and are known in the XR community as a Figma for 3D and immersive. Since its launch on Meta Quest store, ShapesXR has been adopted by hundreds of XR teams — from indie game developers, to VR/AR studios, and Fortune 500 companies.
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“ShapesXR Revolutionizes XR Development” - Forbes

“One of the most promising VR applications I have come across and the future of collaborative design.” - Anand Dass, Director of VR/AR Content at Meta
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Over 500,000 projects have been created in ShapesXR to date, and the app has been in the top 20 best-rated free apps on the Meta Quest store. We’re proud to show very high retention and user engagement, becoming the major productivity and collaboration platform for XR designers and developers.

The team behind ShapesXR are deep experts in spatial computing, professionals in design, product development and business. Together we worked on XR products like Tvori, StoryboardVR, Microsoft Maquette, MomentXR and at companies like Meta, Microsoft, Dell Technologies and Autodesk. Now we are building a freemium SaaS XR product shaping the future of spatial design. 

The Role

We are seeking an experienced B2B SaaS Marketing Director focused on generating high-quality leads for the sales team. This role involves creating and implementing strategies to attract ICP leads that will convert into customers. The ideal candidate has a proven track record in lead generation and customer acquisition. They will be instrumental in driving the growth of both our free and paid user bases, while also developing compelling case studies and marketing collaborations with our clients.
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Responsibilities

Strategy Development and Execution:

• Develop growth strategies aimed at acquiring and retaining customers.
• Test and optimize marketing tactics for customer acquisition (e.g., online advertising, email campaigns, affiliate marketing, etc.) and conversion rate optimization.

Data Analysis and Reporting:

• Analyze internal and external data to identify trends, measure performance, and optimize strategies.
• Report on the effectiveness of marketing campaigns and strategies in achieving their defined objectives.

Cross-functional Collaboration:

• Work closely with sales, product, and customer success teams to align marketing strategies with business objectives.
• Collaborate with other departments to leverage brand, increase customer base, and improve customer experience.

Content and Campaign Management:

• Oversee the creation of marketing content tailored to different stages of the customer journey.
• Manage and optimize lead nurturing processes through email, content, and social channels.

Budget Management:

• Plan and manage the marketing budget, ensuring optimal allocation of resources across channels. Closely monitoring ROI. 

Market Research:

• Conduct market research to stay informed about industry trends and competitor strategies.
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Key Performance Indicators (KPIs):

• Number and quality of leads generated.
• Conversion rate of leads.
• Cost per lead and overall ROI of lead generation activities.
• Engagement metrics for lead generation campaigns.
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Minimum Qualifications:

• Bachelor's degree with 5+ years relevant work experience.
• Best-practice knowledge of SEO, Website, Social Media, Blog, Google Ads, and Hubspot.
• Proven track record owning the entire marketing function to drive company goal attainment.
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Preferred Qualifications:

• Experience with XR software and/or design software
• Previous work with product-led-growth and/or freemium strategies
• Best-practice knowledge of SEO, Website, Social Media, Blog, Google Ads, and Hubspot.
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